We curate exquisite sustainable wines • Collectivino Team

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Meet the Founders
And Team Collectivino


We’re friends who have enjoyed drinking great wine together for over 25 years. While attempting to put the world to rights over a glass of red during a lockdown zoom call, it occurred to us that we had no idea what impact the wine we were enjoying was having on the planet. We realised we'd been selecting what to drink based on taste, without thinking about how it gets to our taste buds.

So we tried to uncover the sustainability credentials - i.e. the impact on people and planet - of the wines we were consuming. But it was surprisingly difficult to gather accurate and comparable information. From grape to glass this is a complex issue spanning the farming of the land, winemaking, packaging, distribution, consumption, and packaging waste. But who has the time to do all the research so as to make a more thoughtful choice?

Everyone knows that some wines taste better than others. We believe a better tasting wine that is produced responsibly tastes even better.

Our mission is to make it easier to discover and enjoy exquisite wines, which are produced with respect for people and the planet. 

We are building an exciting portfolio of climate-positive wines from around the world. Our aim is to have the best sustainable wine from each region, and to ensure it reaches you without leaving a hangover for the planet. The wines we find are artisanal small-batch releases (i.e. not produced using damaging industrial processes for the mass market), and there's no need to worry about compromising on taste - many of these wines are selected by top sommeliers around the world and are served at Michelin-starred restaurants.

Find out more about how we assess the sustainability of wine here.

Check out our growing range here: Browse wines >

Santé !

Martin & Toby, Founders of Collectivino


Meet the team

Ruchira Neotia - Partner at Collectivino

Partner and Wine & Sake Guru

Ruchira joined us as a partner at the end of 2022. With over 20 years of blue-chip experience and a huge passion for wine, Ruchira brings her expertise and energy to the team, working across the sourcing, trade and consumer parts of our business. As well as an impressive personal portfolio of wines, Ruchira has an impressive career portfolio too, spanning Apple, Microsoft, American Express, Ascential and Purple Bricks. She is a Non Executive Director with Populo Living and Hope & Homes for Children. She's also a Liveryman with the City of London. Ruchira has a BA in Economics from Pune University and holdsWSET Diploma in Wine

Get in touch with Ruchira Neotia at ruchira@collectivino.com



A Guildhall-trained actor and classical opera singer, and formerly a live sound engineer, Archie discovered his passion for wine when he was presented with a Gamay. This passion has developed, including a stint working at the fabulous Vagabond in the City of London. Archie now works with us on wine sourcing, building our trade business, and compering tasting events. He holds a BMus from Guildhall. He has passed WSET2 & WSET3 with Distinction and is also currently studying Wine Business part-time at Plumpton College. 

Get in touch with Archie Buchanan at archie@collectivino.com



Co-Founder & Sustainability Guru

A former Pro-Ironman, commodities trader, commercial director and sustainability consultant, Toby co-founded Collectivino in 2020. He holds an MA in Natural Sciences from the University of Cambridge; an MA in Sustainable Development and an Msc in Financial Economics, SOAS. Toby meets the people behind the vineyards that we shortlist and has a conversation about their approach to winemaking. This leads to a rating of 1, 2 or 3 stars based on where they are in their sustainability journey. As well as supporting the Collectivino team, Toby runs Zerobees, another startup that he founded with business partner Martin in 2021.  

Get in touch with Toby Radcliffe at toby@collectivino.com



Co-Founder & Managing Director

Martin co-founded Collectivino with Toby. He has over 20 years of experience running businesses and well known brands, including Daz and Ariel washing detergents, Oral-B and EDF Energy. As CEO of Nutmeg - the digital wealth management firm - he oversaw a period of transformation and growth from start-up to scale-up, and the business was sold to JP Morgan in 2021. In addition to running Collectivino, he is currently a non-executive Director on the board of Simplyhealth Ltd, and he remains involved in Zerobees, another business that he also co-founded with Toby. He has been listed in the Financial Times Top 100 LGBT+ Exec list. He has an MA in History from the University of Cambridge and a WSET2 Distinction.  

Get in touch with Martin Stead at martin@collectivino.com





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